CASE STUDIES:National Guard | Knewton | General Motors | Papa Johns | Doritos | Apple iPod | Magnolia Home Entertainment | Apple Computers | Capitol Records | Access Group | ProPainter | Eastern Mountain Sports | eCampus.com| Ron Paul for President | Bet On Battles | Vera Bradley | Verizon | Savage | Dunkin Donuts | Teen Safety Vote | Self Storage | Publix | Meijer | ESI Entertainment | FEDEX/Kinkos | Campus Kiosk Wave Photo Gallery
Apple iPod	wave photo gallery example
Objectives Promote the Apple Computer “iPod” at Client Selected College Campuses. Distribute collateral on 127 campuses with a $15,000.00 USD budget. Markets Midwest – Illinois, Minnesota, Indiana, Ohio Media 15,000 11 X 17 Posters – Four Color Strategy Create brand awareness for National “iPod” campaign on selected college campuses in conjunction with National media campaign. Posters were placed in all high traffic posting locations on campus - Classrooms-Dorms-Student Unions-Cafeteria-Libraries-Mail rooms. Result Through the media distribution and placement of posters on the selected campuses, the promotion was able to create brand awareness and provide supplementary media exposure along with the National Marketing effort of mainstream media. Through the success of this college promotion, Apple targets the college market biannually as part of their national media strategy.