NewAge marketing Case Studies

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BetOnBattles.com

New Age College Marketing Campus PromotionESI Entertainment Systems Inc. is a provider of products and services to the gaming industry in Canada and internationally. Its products and services are deployed in both segments of the industry: online gaming and land-based gaming. As the gaming industry continues to evolve, gaming operators, regulators and players want to ensure that transactions are carried out in a secure and efficient manner. Through its three principal subsidiaries, Citadel Commerce Corp., ESI Integrity Inc. and PlayLine Inc., ESI provides solutions to the gaming industry that meet these objectives.

Objectives

  • Promote ESI Offers to College Students on Client Selected College Campuses through cost-effective Posters and Doorhanger Campaigns.
  • Place High Volume Of Posters and Doorhanger Tags at 250 National College Campuses.
  • National Online Marketing Via CollegeMarketPlace.com

Markets

  • National

Timing & Message

  • www.BETONBATTLES.com
    Play exciting Skill Games – Win Big Prizes!
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    World Series Of Battles - $100,000 Grand Prize!

Media

  • Door Hanger Promotion
  • Poster Promotion
  • On-Line College Community

Strategy

  • Creative Poster/Doorhanger. Copy Offering A Call To Action To Visit Client Site For Offers.
  • Identified School Criteria
  • Assigned School Availability
  • Client Designed/NAM Approved/ Printed Poster Media
  • Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents
  • Utilized 250+ PROFESSIONAL/ON CAMPUS POSTERING AGENTS For On Campus Distributions
  • General Distribution (Student Union - Mail Rooms - Dorms - Academic Buildings)
  • Wave Photo Tracking Verification - Results

Result

  • SUCCESS – ROI met or exceeded expectations
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