ESI Entertainment Systems Inc. is a provider of products and services to the gaming industry in Canada and internationally. Its products and services are deployed in both segments of the industry: online gaming and land-based gaming. As the gaming industry continues to evolve, gaming operators, regulators and players want to ensure that transactions are carried out in a secure and efficient manner. Through its three principal subsidiaries, Citadel Commerce Corp., ESI Integrity Inc. and PlayLine Inc., ESI provides solutions to the gaming industry that meet these objectives.
Objectives
- Promote ESI Offers to College Students on Client Selected College Campuses through cost-effective Posters and Doorhanger Campaigns.
- Place High Volume Of Posters and Doorhanger Tags at 250 National College Campuses.
- National Online Marketing Via CollegeMarketPlace.com
Markets
Timing & Message
- www.BETONBATTLES.com
Play exciting Skill Games – Win Big Prizes!
Win Battles. Win Money.
World Series Of Battles - $100,000 Grand Prize!
Media
- Door Hanger Promotion
- Poster Promotion
- On-Line College Community
Strategy
- Creative Poster/Doorhanger. Copy Offering A Call To Action To Visit Client Site For Offers.
- Identified School Criteria
- Assigned School Availability
- Client Designed/NAM Approved/ Printed Poster Media
- Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents
- Utilized 250+ PROFESSIONAL/ON CAMPUS POSTERING AGENTS For On Campus Distributions
- General Distribution (Student Union - Mail Rooms - Dorms - Academic Buildings)
- Wave Photo Tracking Verification - Results
Result
- SUCCESS – ROI met or exceeded expectations
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