CASE STUDIES: National Guard | Knewton | General Motors | Papa Johns | Doritos | Apple iPod | Magnolia Home Entertainment | Apple Computers | Capitol Records | Access Group | ProPainter | Eastern Mountain Sports | eCampus.com| Ron Paul for President | Bet On Battles | Vera Bradley | Verizon | Savage | Dunkin Donuts | Teen Safety Vote | Self Storage | Publix | Meijer | ESI Entertainment | FEDEX/Kinkos | Campus Kiosk Wave Photo Gallery
Capitol Records	wave photo gallery example
Objectives Promote Capitol Records Artists/Concerts to College Students on Client Selected Campuses. Place High Volume Of Posters at 31 National College Campuses. National Online Marketing Via CollegeMarketPlace.com. Markets National Timing & Message 2 Month (September - November) Call To Action Media On Campus Bulletin Board Poster Campaign. Online Media - CollegeMarketPlace.com with an excess of 450,000 page views. Strategy Guerilla Marketing – Out Of Home Media Identified School Criteria. Assigned School Availability. Client Designed, NewAge Marketing approved printed poster media and online banners. Shipped Materials to NewAge Marketing warehouse for Processing/Sorting/Shipping to agents. Utilized 15+ PROFESSIONAL POSTERING AGENTS For On Campus Distributions General Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings) Wave Photo Tracking Verification - Results Result SUCCESS – ROI exceeded 25% return. Capitol Records has been a consistent client for 2 consecutive campaigns and they are looking to expand the program to potentially include College Newspapers, Tabletents, DormHangers, 3D Student Union Kiosks Displays, Sampling Promotions, Online Newspapers, & College Online Radio for future media buys.