CASE STUDIES:National Guard | Knewton | General Motors | Papa Johns | Doritos | Apple iPod | Magnolia Home Entertainment | Apple Computers | Capitol Records | Access Group | ProPainter | Eastern Mountain Sports | eCampus.com| Ron Paul for President | Bet On Battles | Vera Bradley | Verizon | Savage | Dunkin Donuts | Teen Safety Vote | Self Storage | Publix | Meijer | ESI Entertainment | FEDEX/Kinkos | Campus Kiosk Wave Photo Gallery
Eastern Mountain Sports	wave photo gallery example
Objectives Promote the Eastern Mountain Sports College Student Discount on Client Selected College Campuses. Print and Distribute collateral on 75 campuses with a $90,000.00 USD budget. Markets New England New York City Upstate New York Philadelphia Northern New Jersey Washington D.C Media 65,000 11 X 17 Posters – Four Color – Provided nearest EMS location to that campus. 25,000 4 X 6 Table Tents – Four Color - Provided nearest EMS location to that campus. Strategy This was a poster/campus specific campaign. All media placed at each campus provided the closet Eastern Mountain Sports location for the students to use their college I.D to receive the 15% discount that EMS was offering. Posters were placed in all high traffic posting locations on campus - Classrooms-Dorms-Student Unions-Cafeteria-Libraries-Mail rooms. Table Tents were placed in computer labs, dinning halls and Cafeterias. Result Through the media distribution and placement of poster and table tents on the selected campuses, the promotion was able to drive traffic to the local Eastern Mountain Sports locations increasing their overall sales. Through the success of this college promotion, Eastern Mountain Sports now considers the college market a lucrative market which they now allocate funds for and target accordingly.