NewAge marketing Case Studies

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eCampus.com

NewAge College Marketing College Promotion ClientObjectives

  • Promote the eCampus Textbook Offers to College Students on Client Selected College Campuses.
  • Placed Pre-Printed Newspaper Insert in 43 National College Campuses Newspapers with a $33,430.00 USD budget.

Markets

  • National College Newspaper Scope.

Media

  • Ad placed in 43 College Newspapers (1,042,900 Students,
    441,500 Circulation).

Strategy

  • Creative Ad Copy Offer A Call To Action To Visit Client Site and Make Purchases.
  • Identified School Criteria.
  • Assigned School Approvals.
  • Pre-Printed Client Supplied Inserts.
  • Confirmed Run Dates.
  • Placed Insert Media For Accuracy.
  • Collected Newspaper Tear Sheets & Whole Paper Copy.

Result

  • Through the success of this college promotion, eCampus.com now considers the college market a lucrative market which they now allocate funds for and target accordingly for future promotions.
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