NewAge College Marketing seving your collegemarketing needs

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NewAge Marketing Inc.
50 Sutton Avenue
East Providence, RI 02914
p. 401-431-0771
f. 401-431-0774

NewAge Marketing

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Guaranteed Price Match

NewAge Marketing, Inc. will match or even beat any recognized college marketing competitor's price. To learn more click here.

Please note that all rates stated below are sample rates and that prices may vary. Contact your NewAge Marketing Representative today to get a free quote for your next college marketing campaign.

COLLEGE NEWSPAPERS

The College Newspaper printed display ads and insert rates noted below are ONLY an approximation and the actual rate will depend on some key factors. Factors include the run length of the college advertisement, as well as the quantity and type of college newspapers selected for your college marketing campaign.

NewAge Marketing represents college newspapers that have a combined circulation exceeding five million. College newspapers vary in frequency from daily to weekly, bi-weekly to monthly as well as being broadsheets, tabloids and magazines. College newspapers at some of the larger campuses are dailies, and in many cases there is more than one paper per school meeting the needs from undergraduates to graduate students.

A 5%-10% Discount is available for clients running both display and online ads.
WEEK: SUNDAY TO SATURDAY
MONTH: 4 WEEKS OR 16 PAPERS (Daily-Weekly)
SEMESTER: AS DEFINED BY THE UNIVERSITY CALENDAR YEAR
ACADEMIC YEAR: September – May as identified by the School.

COLLEGE NEWSPAPERS
FULL COLOR

RATES

Full Page (6x21")
$500.00-$1200
Half Page (6x10.5" or 3x21")
$300.00-$1200

Quarter Page (3x10.5")

$200.00-$750

Eighth Page (2x7.5" or 3x5")

$100.00-$550
*SPOT COLOR
One Color
$200.00-$650
Two Colors
$250.00-$850
*ADVERTISER MUST FURNISH COLOR SEPARATIONS

ALL NEWAGE RATES ARE NET. ANY COMMISSION EARNED BY AN AGENCY OR PLACEMENT SERVICE MUST BE ADDED TO STATED RATES.

COLLEGE NEWSPAPER INSERTS

College Newspaper Insert Shipping Instructions College newspaper insert advertisements and ads must be shipped to NewAge Marketing no less than 14-21 days before the college newspapers are planned to run. ALL College Newspaper Inserts MUST be pre-scheduled through the actual College Newspaper and pend approval by the Advertising Manager. ADVERTISERS ARE RESPONSIBLE FOR INSERTS BEING SHIPPED TO either NewAge Marketing, Inc. or DIRECTLY to the schools identified per promotion. NAM will outline the final instructions upon approval of the campaign.

COLLEGE NEWSPAPER INSERTS
INSERTS QUANTITY
Single Page Inserts
(approx cost per piece)

Single Page Inserts
(approx cost per thousand)

Up to 10,000
$0.13-$0.17
$130-$170 CPM
10,001 - 50,000
$0.12-$0.16
$120-$160 CPM
50,001 - 250,000
$0.11-$0.15
$110-$150 CPM
250,001 - 500,000
$0.10-$0.15
$110-$150 CPM
over 500,000
$0.105-$0.14
$105-$140 CPM

 

COLLEGE NEWSPAPER INSERT SPECIFICATIONS
Program Name
Card Rate

Circulation Region

Circulation Quantity
Mail Frequency
Insert Specs
Minimun Order
Your Program
$75/1000
National College Newspaper Network
Millions +
Packages are Mailed Specific to Your Program
Color or B/W
No larger than 14" x 11"
No smaller than 5" x 7"
10,000 Insertions Per Insertion Date

 

CAMPUS POSTERING

DEADLINES:
Space reservations may be placed by phone-fax or by mailing us your completed order form along with your deposit. All poster materials must be received by our designated distribution offices, ready to post, by 5pm (E.S.T.) on the date specified as the poster deadline date. If NAM is handling the shipping to its designated distribution offices then all materials must be received 2 weeks prior to that month's blitz. Please consult your NAM representative as to the location that all materials should be sent.

TERMS · DISCOUNTS ·
The enclosed rates are not agency commissionable. A 100% space reservation deposit is required with all orders. All invoices are due and payable within 30 days of receipt of invoice. NAM will assess a 1.5% monthly penalty on all past due invoices.

MECHANICAL REQUIREMENTS:
There are several different formats of campus postering units that you can utilize.

  • Maximum Poster Size of lO"xI4" or 11” x 22”
  • Maximum return mail piece size of 4.5"x9"
  • Maximum poster weight of 5 ounces.

NAM recommends that the postering unit should measure approximately 8.5"x ll" and contain a minimum of 20 response coupons/cards or take-one tabs.
The campus bulletin board is a student medium. As such, we must be consistent with the creative integrity of this medium. Most posters placed by students and organizations are reproduced in local copy shops. The average size of the posters placed by these organizations is approximately 8.5"x II". As such, we must keep our posters similar to that size so we do not use more than our "fair share" of the often limited bulletin board space.
Research has shown that this recommended poster unit size will stay up approximately 7-30 days.

DESIGN & PRODUCTION:
NAM's years of experience can help you in the designing and the printing of your advertising materials. We can advise you on the most effective presentation of your piece. NAM offers complete production services via our Strategic Partners: strong design, effective use of color and quality printing at economical prices... a winning combination to get your message across successfully and economically.

NATIONAL POSTERING RATES:
Minimum Order 1000 Posters. 'Per Inquiry' payment deals are available only on approved posters. For rates regarding oversized / overweight posters call your NAM Account Representative. For flyer distribution on specific campuses please call your NAM Account Representative. All rates subject to change without notice. Rates confirmed upon acceptance of order.

COLLEGE POSTERING RATES
FULL COLOR

NATIONAL RATES

NEW ENGLAND RATES
1,000 - 4,999
$1.00
$.96
5,000 - 9,999
$.96
$.93

10,000 - 19,999

$.90
$.90

20,000 +

$.85
$.85

 

COLLEGE POSTERING - FULL COVERAGE SPECIAL
500 Colleges – 5 MILLION PLUS STUDENTS
$46,500 (Gross Rate)


We will poster The TOP 500 Campuses, with 50,000 posters (average 100 posters per campus). This is a $3,500 savings off our already low rates. General distribution ONLY.

(Our most popular special- a terrific bargain at only $.93 per poster).

The listed rates are net rates and are not agency commissionable.
GENERAL DISTRIBUTION (CAMPUS WIDE COVERAGE) –Contact NAM For DIRECT QUOTES.

MEDIA POSTER BOARDS

Network School Venues Include the TOP 500+ College Campus Listing Based On Student Enrollment. Media Poster Boards combine the benefits of out of home and magazine advertising at a fraction of the cost of traditional media and a very low CPM. They are highly visible, completely eye catching and can be category exclusive to your promotion.

Media Board Posters are placed in HIGH-TRAFFIC Area locations (Student Union-Mail Room-Dorms-Career Centers-Dining Halls, etc…) for the most visible viewing by students and faculty.

Available in 28” x 40” OR 36” x 48” Full Color Display

MEDIA POSTER BOARDS
LOCATIONS

RATES

VERIFICATION
1-500
Starting at $35/location
Photos*

*NAM provides proof of performance from each network location.

STAND ALONE 3-D ADVERTISING

3-D Advertising displays are 5’ or 7’ Tall.

3-D ADVERTISING
LOCATIONS

RATES

VERIFICATION
1-249
Starting at $75/location
Photos*

*NAM provides proof of performance from each network location.

COLLEGE TABLE TENTS, POSTCARDS, BROCHURES, DOOR HANGERS & FLYERS

Advertise to College Students with Table POP-Tents, Postcards, Brochures, Dood Hangers and Flyers. They can be used to promote upcoming recruitment events or special discount offers or anything your imagination may think of!!! These promotional items are distributed in high-traffic student locations including, but not limited to:

  • Student Unions
  • Mail Rooms
  • Cafeterias
  • Dorms
  • Libraries
  • Lecture Halls, etc…

Please Note that ALL College Postcard – TableTent – Brochure - Door Hanger & College Flyer rates do not include printing/design nor S&H to NewAge Marketing nor Postering Agents. If you wish that to be the case, simply illustrate that to us and we will incorporate that within the full proposal. Quantity is determined by individual schools selected and advertising space availability. Additional costs may apply depending on the types of schools selected as well as segmented or general distributions (size of materials, quantities, weight, etc… ).

We also offer Segmented Distribution for these Promotions so you may get as specific as an Engineering Building Departmental ONLY if you desire!!

Efficiently reach and target college students without having to distribute to the entire college campus. Another cost-effective measure provided by NAM.

General Ratio: 1 unit per every 10 students. Minimum order 1000 pieces per campus per campaign or 250 pieces per campus per month.

TABLE P.O.P. TENTS, BROCHURES*, FLYERS, & DOOR HANGERS**
DISTRIBUTION

RATES

1,000 – 4,999:
$.85 Per Unit
5,000 – 9,999:
$.80 Per Unit
10,000-14,999:
$.75 Per Unit
15,000 – PLUS:
$.70 Per Unit

*Brochures available in 11 in. x 8.5 in., 14 in. x 8.5 in., 12 in. x 9 in. and 17 in. x 11 in. sizes.
**Door hangers available in 4.25 in. x 11in. diecut sizes.
Gloss-coated for increased durability, handling and water resistance.
Full-color both sides, color front with black-and-white back, or color front only.

 

POSTCARDS
DISTRIBUTION

RATES

1,000 – 4,999:
$.10 Per Unit
5,000 – 9,999:
$.095 Per Unit
10,000 – 14,999:
$.090 Per Unit
15,000 – PLUS:
$.085 Per Unit

*Postcards available in 4.25 in. x 6 in., 4 in. x 9 in. and 6 in. x 8.5 in. sizes.
Gloss-coated for increased durability, handling and water resistance.
Full-color both sides, color front with black-and-white back, or color front only.

DIRECT MAIL AND EMAIL MARKETING

Direct Mail can reach virtually all college students at a rate as high as 95%. We have numerous selection options which allow us to target your college marketing campaign to a very specific categorical group of college students. Some examples are the ability to have an email marketing campaign target specifically by the college student's school, state of residence, gender, class year, major, income, home address, etc…. Listings are available as one time use or for multiple uses depending on the variables associated with your college advertising campaign.

Permission Based E-mail Lists
In addition to providing youth and student lists for direct mail, NewAge Marketing partners are also able to offer opt-in email addresses.

All college student lists are recompiled every year with verified addresses. College students love to open their mail and are active in using coupons and samples. For estimates regarding fulfillment a sample mailing piece is required. Please send your sample to your account executive for a quote. We also have lists of high school students, college-bound students, professors and young adults. All lists are rented for a one time use unless otherwise agreed upon in writing. All orders which are cancelled after the mail date are subject to the full list rental price.

List Usage:
All lists are rented for a one-time use unless otherwise agreed upon in writing. Unlimited usage is for a one year period. Sample mailing piece /telemarketing script required on all orders prior to shipping.

Cancellation Policy:
Orders which are cancelled prior to initial mail date are subject to $50 flat fee plus $10/M run charges, applicable selection charges, output and shipping. After mail date, full charges apply.

DIRECT MAIL
Base Price - One Time Use $90.00/M
Fulfillment with Basic Reporting $10.00/M
Minimum charge $350.00 for fulfillment
Minimum order 5,000 names
ADDITIONAL SELECTIONS

RATES

State
$5.00/M
Geography
$5.00/M
Gender
$5.00/M
Age
$10.00/M
Ethnicity
$5.00/M
General Interests
$10.00/M
Class Year
$10.00/M
GPA
$5.00/M
Academic Interest
$5.00/M
Run Charge
$6.00/M
Income
$7.00/M
Religious Affiliation
$10.00/M
Telephones
$20.00/M
OUTPUT CHARGES
 
Electronic Delivery
$45
Pressure Sensitive Labels
$10.00/M
Cheshire
$5.00/M
Additional Copies/Use
$30.00/M
Magnetic Tape/ Cartridge
$25
Diskette
$25 conversion fee for first diskette plus $10 conversion fee for each additional diskette
DATA PROCESSING SERVICES
Postal Pre-Sorting * $100.00 minimum
$3.50/M
Zip Set Up Fee
$25
Other Special Services
Inquire
Note: All cancelled orders will be billed at a flat fee of $250.00 in addition to, if applicable, run Charges of $6/M.
**Basic reporting includes summary confirmation of deliverables and click thrus.

 

EMAIL MARKETING
Base Price
One Time Use $65/M (Less 20%)
Unlimited List Usage $150/M (Less 20%)
Minimum Order $200.00 (Less 20%)
*20% Broker Commission Applies
ADDITIONAL SELECTIONS

RATES

SCF, Zip Code, County, NTH
$7.00/M
Gender
$5.00/M
School Select
$5.00/M
Class Year
$10.00/M
Field of Study
$20.00/M
Competitive Rank
$5.00/M
Tuition Level
$40.00/M
Telephones (Home or School)
$40.00/M
Key Coding/ Title Select
$2.00/M
Zip+4 / Carrier Route Coding
$3.00/M
Income (Home Address)
$5.00/M
Ethnicity
$20.00/M
Head of Household
$5.00/M
Run Charge
$7.00/M
MOUSE PAD-VERTISING

Mouse PAd-Vertising Program Requirements:

College/University: National
Placement Period: August 15-June 15
Distribution Points: 396,000User Sessions/MO:144 Million Students
Estimated Number of Students Each Month: The average user session is in excess of 1 hour. These numbers are based on independent surveys conducted by schools and library log server reports.

Repeat Advertising
Reaches Approximately 2,400 Students Per Year Per Mousepad   Low-cost, highly visited mousepad advertising is an efficient college marketing medium.

MOUSE PAD-VERTISING
DISTRIBUTION

RATES

1– 600:
$1.25 Per Unit
601 – 1,000:
$1.20 Per Unit
1,001– 2,500:
$1.15 Per Unit
2,501– 5,000:
$1.05 Per Unit
5,001– 7,500:
$1.00 Per Unit
7,501– 10,000:
$.95 Per Unit
10,001– 15,000:
$.90 Per Unit
15,001– PLUS:
$.85 Per Unit
ONLINE ADVERTISING - COLLEGEMARKETPLACE.COM

Discounts up to 25% for Multiple College Banner Placements. All rates are based on static banners. Rates for animation available on request.

Academic Year Text Link Rates: 8 Months
Text Links are priced according to the number of category pages on which the links appear. Individual Category Page(s) Advertising Rates Study Abroad Page, Education Page, Ski/Travel Page, etc.

BANNER ADVERTISING - COLLEGEMARKETPLACE.COM
TIME

RATES

1– 3 months:
$500
2 – 6 months:
$800
4 – 12 months:
$2,000
6 – 18 months:
$5,000

Full Banner - 468 X 60 pixels
Button - 120 X 60 pixels

Advertise on Individual Category Pages: 2 month minimum

 

BANNER ADVERTISING - COLLEGEMARKETPLACE.COM
These positions are extremely powerful as banner advertisements are viewed by EVERY student accessing the site.
First-Come, First-Serve Availability.
PLACEMENT - AD

RATES

Homepage: Static Full Banner (468x60)
Full Year: $5,000 (Limit 4)
Half Year: $3,500 (Limit 4)
HomePage: Static 120x60 Banner
Full Year: $3,500 (Limit 4)
Half Year: $2,000 (Limit 4)
Rotating Full Banner (468x60)
Full Year: $2,500
Half Year: $1,300
Rotating 120x60 Banner
Full Year: $1,200
Half Year: $700

 

TEXT LINK ADVERTISING - COLLEGEMARKETPLACE.COM
TIME

RATES

25-30 Words Of Text
Telephone Number
Business Address
Link To Website
Linked Email Address
Updated Text Every 6 Weeks

Month To Month: $75 Per Month
(2 Month Minimum)

Academic Calendar Year: $500

2 Text Links
$600
3 Text Links
$735
4 Text Links
$900
5 Text Links
$1,000
6 Text Links
$1,100
7 Text Links
$1,150
8 Text Links
$1,250
9 Text Links
$1,300
10 Text Links
$1,350
11 Text Links
$1,400
12 Text Links
$1,450
13 Text Links
$1,475
14 Text Links
$1,500
15 or more Text Links
$1,550
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